As Art Director for the jewelry brand JETTE, I was respon­sible for crea­ting and execu­ting visual con­tent that cap­tured the brand's iden­tity and the ele­gance of its collec­tions. From devel­oping creative con­cepts and planning photo­shoots to oversee­ing produc­tion on set and han­dling post-production (image and video edit­ing), I man­aged the entire crea­tive process. The final content was fea­tured on JETTE's social media chan­nels and website, enhanc­ing the brand's visual presence and engag­ing its target audi­ence emotion­ally. The show­cased works offer a glimpse into the photo­shoots I con­tributed to – from strik­­ing imagery to contem­porary video content.